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Seth Godin

January 24, 2007

So Seth Godin has become a household name… or it seems. His book Purple Cow about marketing to the “post-consumption” consumers basically tells me that people in the US have all they really ever need, so marketing to them means convincing them that they need what they actually don’t. Very interesting stuff.

Judgements aside, some of his ideas actually are very interesting to me as a photographer in a market place over-saturated with computer-genius-turned-photographers. With the advances in Photoshop and dSLR technology, any blurry, off metered and poorly composed photograph can be turned in to a piece of art. So what then should I shoot and market that will set me apart? And this should not be about being better than the next guy, because we all have our roots and talents and our photography evolve from who and where we were. It is though about being authentic, unique and especially talented in a certain niche-photography and/or style, and convincing my market that they also like my style of photograph and they want them on their websites, in their homes, year book, advertisement, wedding albums…etc.

I guess this is where the hot topic of Branding comes in.

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One Comment leave one →
  1. February 1, 2007 4:47 am

    I’m a big Seth fan. Don’t know how much of his stuff you’ve read, but my favorite book of his is ‘Free Prize Inside.’ ‘Purple Cow’ seems to describe what’s going on, and ‘Free Prize Inside’ seems to give you some tips on how to make it happen.

    So, as for your photography, what do you shoot better than anything? What service, as a photographer, can you do that’s better than other guys? Do your typical clients have anyting in common? If so, what does that sort of person appreciate, and how can you give that type of person something they’d really want, even if nobody else would.

    Just some quick questions that hit my head after reading your post.

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